Get to know renowned Italian automotive designer Alessadro Tartarini and his recent creation called the Velocifero MAD.

Earlier this week, Bikesrepublic was granted with the chance to have a chat with renowned Italian automotive designer Alessandro Tartarini over a few cups of espresso.

In recent years though, Alessandro Tartarini has shifted his focus towards designing and developing a different sort of product under the Velocifero brand. Here, Alessandro penned perhaps one of the coolest electric vehicles we’ve seen in recent times, and it’s called the Velocifero MAD.

We decided to pick Alessandro brain’s a little over a few cups of espresso to find out what drove him towards creating the Velocifero MAD, and also to find out what he has planned for the very near future. Here’s our our conversation with Alessandro Tartarini transpired…

What gave you the idea to design the Velocifero MAD?
First of all, I believe in electric mobility, and they seem to be the future. Now, with the current wave of electric scooters, their designs are closely linked with regular gasoline-powered scooters. I don’t believe it should be so. With the Velocifero, I wanted a vehicle that looked affordable with a good design, but also one that was different from a traditional gasoline-powered scooter.

Design-wise, how does the Velocifero MAD differ from other electric scooters?
We’ll start with the wheels, and the Velocifero MAD has got big, fat off-road-styled ones. On top of that, we mixed both steel and wood, which is a very good combination for design. And I believe with wood, it adds soul into the product. That also allows you to customise it as you like. I got this idea from the lifestyles of young skateboarders and surfers. Additionally, all the MAD modelsare foldable too.

What were the engineering challenges you faced with the Velocifero MAD’s design?
I think you should ask my engineer that! Haha. His usual complaint to me is why do I have to design things that are so complicated. Sometimes he says it’s almost impossible to work with me!

How heavy does the Velocifero MAD’s frame weigh?
Well, without the battery, it weigh in at less than 40kg. With batteries, it depends on which unit you use so it varies. The battery only adds about 4.5kg.

Currently, who are your battery partners?
For the lead-acid types, we employ a Chinese firm called Chi Wee as a partner. As for the lithium-ion types, we usually source from either LG or Samsung.

There are some unique design features here like the suspension. Can you tell us why this is so?
Well, I designed the Velocifero MAD to have twin side-mounted rear shocks and this is rather similar to what you see in downhill mountain bikes. With the front, there’s an equally durable cantilever design, and both makes the Velocifero MAD off-road go off-road easily.

Presently, does the Velocifero MAD meet with any safety or homologation standard?
Sure. We have two kinds, one is EEC homologation that lets you ride on the road, and the other one is CE certification for off-road use. The Velocifero MAD has either, and technically it is almost road legal.

Presently, the Velocifero MAD range appears to be a strict single-seater. Is there a pillion seat option in the range of accessories available?
We are developing a different range for this demand. But for now, you can carry perhaps small children standing in front, and this is also depending on which variant and wattage rating you choose.

How is the market reception for the Velocifero MAD so far?
Well, when I designed it, it was meant to enter a niche market. But now, things have changed where the market for the Velocifero MAD has grown. Now, we are producing 1,500 units monthly. Some of our biggest markets in Europe include Italy, the UK, France, Spain and Germany. In Asia, we’re selling well too especially in Malaysia. We also just started in the Philippines, South Korea, Thailand as well as certain parts in China.

Talk about development, do you have a technical partner of sorts for this?
We have our own technical development team in Italy and very soon we’ll have one more in China. The product however is produced in Taizhou, China.

What do you have to say about the common perception regarding quality with products made in China?
China is changing. A lot of people around the world think that Chinese products are not good in nature. But actually, quality is a choice of companies and not the place where you produce. Our technical team in Italy ensures product quality by carefully choosing the right partners and suppliers.